from yesterday's Dallas Morning News (10/5):
In competition for tourists, business, cities use 'brands' to stand out 08:36 AM CDT on Sunday, October 5, 2008
By FRANK TREJO / The Dallas Morning News
"For Mesquite, it's a wisp of smoke. For Grapevine, a cluster of purple grapes. For McKinney, the serene outline of a tree.
To get logos like these, along with market studies and more, North Texas cities are shelling out big bucks to companies that specialize in helping them make a name for themselves.
While city "branding" has been around for a decade or more, officials from several area cities say increased competition for tourist and development dollars makes it essential these days." ...
for the complete story
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment