U.S. Census-at-a-Glance Widget

Tuesday, November 4, 2008

Harrah's marketing

from today's Las Vegas Review-Journal (11/4):

CASINOS MARKET TO GAYS, LESBIANS

Group spends $64.5 billion yearly in U.S.
By ARNOLD M. KNIGHTLY
REVIEW-JOURNAL

"No matter what California voters decide today on Proposition 8 -- a state constitutional amendment banning same-sex marriages -- Harrah's Entertainment plans to continue marketing to gay and lesbian travelers.

And why not? As a group, gay and lesbian travelers spend $64.5 billion annually in the United States, data from the U.S. Department of Commerce and a study by Community Marketing Inc., a gay market research group, show." ...

for the complete story

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