from Street and Smith's Sports Business Journal (11/3):
Breeders’ Cup plans ticket price reductions
By LIZ MULLEN
Published November 03, 2008 : Page 07
"The Breeders’ Cup will reduce ticket prices on some seats and not require as many fans to buy tickets to both days of the championship event next year, said Breeders’ Cup CMO Peter Land.
For the first time in its 25-year history, the Breeders’ Cup will be held at the same venue two years in a row, Santa Anita Park in the Los Angeles area, and event officials said they intend to use what they learned from this year’s event Oct. 25 and 26 to improve it next year." ...
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