from HNN (11/3):
Economic hardship changing holiday travel
03 November 2008 8:23 AM
By HNN Newswire
"NORWALK, Connecticut – Kayak.com, the world’s largest travel search engine, surveyed more than 1,400 users on Kayak.com and Sidestep.com this month about their travel plans for the 2008 holiday season. Despite industry warnings that travel costs will continue to rise as Thanksgiving and Christmas holidays approach, more than 63 percent of travelers have yet to book. Instead, travelers are taking on a “wait and see” strategy by tracking fares and hoping airlines and hotels will offer some last minute deals.
“We realize that consumers are strapped for cash right now and cannot afford the higher cost of holiday related travel which is already up 25-30% over last year,” said Drew Patterson, Kayak.com VP of marketing. “For example, 41 percent of our survey respondents told us they want to stay within the $200-$399 price range per person for travel. Those budget limitations mean that it’s critical for consumers who do plan to travel to book now because with lower capacity and higher fuel costs, last minute deals are unlikely.” " ...
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