from HNN (11/10):
ADR, inflation and moving forward
10 November 2008 11:12 AM
By Chad Church
Manager, Industry Research
Smith Travel Research
"As the industry moves into the final quarter of 2008, hotels across all industry segments are beginning to slow average daily rate growth. This is of concern, because over the past three years the majority of industry revenue per available room growth was the result of increased room rates. STR forecasts released last month pegged the 2008 ADR growth rate at 3.4 percent and expected 2009 ADR growth to be 1.0 percent. This is expected as both business and leisure demand continues to dip in the face of worsening economic conditions. With slowing ADR growth and occupancy expected to drop 3.5 percent in 2009, RevPAR will suffer." ...
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