Theme park industry to rise

from the Orlando Sentinel (3/29):

Tourism: Outlook brightens for theme parks
By Jason Garcia and Sara K. Clarke, Orlando Sentinel
March 29, 2010

"The theme-park industry will see a modest rebound, according to a new forecast.

The market-research firm IBISWorld Inc. projects industry revenues will rise 1.7 percent in 2010, thanks to a combination of improving consumer sentiment, aggressive advertising and lower admission prices.

Overall theme-park revenue declined 8.6 percent in 2009 on a combination of falling attendance and reduced in-park spending, the Santa Monica, Calif.-based firm said." ...

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