L.A. annouces new tourism development plan

press release from the L.A. Office of the Mayor (1/9):

MAYOR VILLARAIGOSA ROLLS OUT ‘THAT’S SO LA’ – A NEW MARKETING AND TOURISM CAMPAIGN

Mayor, LA INC. will launch an effort to expand City’s second-largest industry, create jobs, and attract visitors to top local landmarks

"HOLLYWOOD – Mayor Antonio Villaraigosa joined Council President Eric Garcetti, Councilmembers Janice Hahn and Tom LaBonge, Universal Studios President Larry Kurzweil and Mark Liberman, CEO of LA INC. The Los Angeles Convention and Visitors Bureau today to roll out “That’s So LA” – a new marketing campaign designed to attract visitors to top local landmarks, expand the tourism industry, and create good-paying jobs for LA’s workers." ...

for a copy of the entire release, contact Ruth.