from this morning's Street and Smith's Sports Business Journal (8/4):
Olympics: Myth or Reality?
Published August 04, 2008 : Page 17
"Epic, unforgettable and transformative. No three words better summarize the expectations for the 2008 Olympics since the International Olympic Committee selected Beijing as the host city seven years ago. The moment was a watershed in sports, and a crescendo of anticipation has been building ever since.
But how much of the hype can you believe? And how much will it change the Games for the future?
In his book, “Inside the Olympics,” Dick Pound wrote, “The Olympic Games are so huge that they seem to create their own myths.” He added that most can be explained." ....
"After hosting the 1976 Olympics, Montreal found itself more than $2 billion in debt. Twenty years later, Atlanta pegged the economic benefits of the 1996 Olympics to the city and state at $5.1 billion.
So are the Olympic Games an economic winner or a loser? The answer is tricky." ....
for the complete story
Also, want to read Scarborough Research's press release on the demographics of American Olympics fans?
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