Planet Hollywood branding

from today's Hotels newsfeed (6/26);

Planet Hollywood To Launch Branding Division
-- Hotels, 6/26/2008 8:22:00 AM

"Las Vegas, NV- June 24, 2008 - Following the successful launch of its first mega-resort, Planet Hollywood International Inc. today announced that is has created a new division to oversee its plans for international brand expansion. The new branch will work to quickly expand the Planet Hollywood brand as it develops hotel and vacation ownership properties both domestically and internationally. Planet Hollywood entered the hospitality business four years ago when it purchased Planet Hollywood Resort & Casino in a partnership that includes Bay Harbour LLC, Robert Earl and Starwood Hotels & Resorts.

As part of the announcement of the new division, Planet Hollywood named William (Bill) Feather the President of Planet Hollywood Resorts Management, LLC. In his new position Feather will be responsible for expanding the Planet Hollywood brand in the hotel and vacation ownership industries and will remain based out of Las Vegas. While taking on his new role, Feather will continue to manage the hotel and food & beverage operations at the flagship Planet Hollywood Resort & Casino in Las Vegas. Feather’s first project with the new company will be the launch and management the of Planet Hollywood Towers a partnership between Planet Hollywood and Westgate Resorts, set to open in 2009." ...

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