from the Scotsman enews 3/14/2007
Historic day as sites pull in 3 million visitors
TIM CORNWELL ARTS CORRESPONDENT
".... paying visitor numbers at Historic Scotland's properties have risen across the board in the year 2006-7, the heritage agency said yesterday, breaking the three-million mark for the first time - a 6 per cent rise on the previous year.
Programmes such as the BBC's Restoration series may have helped put UK residents on the trail of Scotland's castles, abbeys and standing stones. But the increase may also reflect Historic Scotland's award-winning, two-week TV campaign last year to promote its annual "free weekend" and get visitors to try its properties for free. It was the first time it has run television adverts.
The growing number of Asian and eastern European visitors to Scotland are also affecting the figures, it is thought. They are now outnumbering the traditional American influx.
Last July, ten per cent of visitors to Edinburgh Castle were Asian, with 39 per cent from Europe, compared to 20 per cent from North America." ....
for complete story see: http://news.scotsman.com/scotland.cfm?id=398052007
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