Laughlin CVB rebranding

from Tradeshow Week (9/25):

Laughlin Rebrands to Reattract
Lisa Plummer -- Tradeshow Week, 9/25/2008 5:57:00 PM

"Laughlin’s image needed freshening up, according to the Las Vegas Convention & Visitors Authority and Laughlin Visitors Bureau. Maybe a $2.1 million rebranding campaign will do the trick.

The new tagline – “Laughlin. It’s Like You Own the Place” – is the LVCVA’s latest effort to revitalize the brand and attract visitors to the casino and resort destination 90 miles south of Las Vegas." ...

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