From Euromonitor International (10/23):
North American staycationers
Author: Countries and Consumers
Date published: 23 Oct 2009
"The USA is the home of the “staycation,” a word that emerged mid-decade and exploded into popular use in 2007. Its appearance in the 2009 edition of the Merriam-Webster dictionary shows it's a trend with staying power and, according to the publisher, it's an example of a word meeting a need and establishing itself in the language very quickly. But its meaning has already started to morph to mean anything from holidaying at home, or nearby, to vacationing in-country rather than abroad." ....
to read more of the brief
Friday, October 30, 2009
Subscribe to:
Posts (Atom)